What is it and what it can do?
The Teads CTV SDK is built in Typescript and it can deliver these types of ad experiences:
- InPlay: the ads are delivered during the video content playout;
- InPause: the ads are delivered when the end-user pauses the video content.
Where it can work?
The SDK can be integrated on any VOD or streaming applications that run on internet-connected devices like CTVs, Set-Top-Boxes or other similar devices.
The current available SDK is meant for web-based (HTML5) applications that run in various browser engines or that run in any native OS webview components.
As supported platforms:
- it is compatible with apps running on: Samsung Tizen, LG webOS, Hisense VIDAA, Vizio, WhaleTV, TiVo OS, Foxxum, etc.
- it may be compatible with Android-based and other native OS apps and this depends on the native apps use of a webview for their execution: Android TV, Google TV, (Amazon) Fire TV, PlayStation, Xbox, etc.
- it is NOT compatible with apps built on: Roku, Apple TV.
What types of integrations are possible?
The CTV SDK can be integrated within the application as:
- CSAI: (see the implementation details here)
- InPlay ads: the application controls the ad-breaks for the frequency and the duration of the ad-break
- InPause ads: are initiated by the end-user of the application and the application intercepts these events and initializes the SDK requesting an InPause ad
- SGAI: (implementation not fully described in the documentation - see here)
- InPlay ads: the content stream controls the ad-break opportunities and their duration via the SCTE35 ad-marker signals specific for in-content ads; the SDK supports now only AWS Mediatailor streams and in-content ad-markers read-out; for other SSAI providers it can be added support, please reach out to our team for a technical discussion
- InPause ads: this is only possible as a CSAI integration due to the end-user interaction as the trigger event, see above
What InPlay ad experiences formats can be delivered?
There are 3 main formats:
- Overlay: the visual assets cover partially, on the sides, the video content player
- Squeeze-backs: the video content player is being resized and repositioned and the ad experience visual assets are shown around it
- Picture-in-Picture: similar to squeeze-back, with also a video ad being played, along with the video content and the other visual branded images.
See the demos here.
What InPause ad experiences formats can be delivered?
As InPause formats:
- Fullscreen: light-animated or static images that are shown and executed continuously for the entire duration of the content pause
- soon new formats will be added
See the demos here.
In what consists an ad experience?
All the formats allow for each visual asset to set up their own animation, position and timeline execution details.
Besides the described formats, the Teads CTV SDK allows designs and implementation of very custom ad experiences and behaviors.
User interactivity is possible?
Yes - via QR codes and remote-control keys.
Besides the QR code interactivity, one very important feature of the CTV SDK ad experiences is the capability to have end-user interactivity via the device remote-control keys: the 4 directional keys and the OK/Return key allow actions to be performed from the end-user.
For this to happen the focus has to be set to the SDK own DOM structure and then, at the end of the ad experience, it will be given back to the application.