To integrate Teads formats into your Website, you can use your CMS, or hard-code directly into your Website template.
These two methods without an Ad Server offer many advantages:
Higher eCPM as you will not have costs related to unfilled ad server impressions,
Full access to extensive reporting metrics and trafficking capabilities,
Power and simplicity of the Teads Platform: the best functionalities of an Ad Server without the complexity of multiple systems.
Both methods are really easy as you just have to copy and paste a piece of code into your CMS or Website template.
This code can be provided by your account manager or you can find it using Teads For Publishers:
Click Inventory.
Left bar > Placement > Click the required placement name or ID.
Scroll down to the Page information section > Click the </> button (Generate page tag).
The Generic tag for this page window opens > Click Copy in Clipboard.
Paste your content into your CMS or Website template.
We strongly recommend pasting the tag at the end of the page, before the closing </body> element, as shown below:
<html>
...
<body>
...
<script async="true" src="//a.teads.tv/page/PAGE_ID/tag"></script>
</body>
</html>
This positioning lets the page content load completely before the Teads tag is initiated. Otherwise, the Teads tag doesn’t know where to open/display the player, as it is based on the page content.
Note
A passback can be configured if Teads does not have an ad to deliver. A passback is a call to a 3rd party ad server to monetize your webpage Teads was unable to fill.