How to generate a Passback in GAM for Teads

In order to generate a GAM Passback tag for an Ad-unit, please follow the steps below:

1. Select the Ad-unit you wish to create the passback tag for. (In "Inventory" > "Ad units")
2. In the Ad unit page, select the "Tags" tab > select "Google Publisher Tag" as the tag type.
3. Enable the "Create PassBack Tag" toggle and click on "Continue".
4. Continue through Additional Tag Parameters.
5. Copy and send us the Tag results.